… Fast growing

  • 2nd fastest growing economy in Africa (7.5% p.a. since 2007)
  • Most improved nation in human development in the world
  • Young and growing population (~70% of population under 30)

… Low Risk

  • 5th safest country to walk at night worldwide
  • Lowest debt ratio in region & stable credit ratings
  • Stable currency

… Business friendly & modern

  • 2nd for doing business in Africa1
  • 1st for Government transparency in Africa
  • Most women in Parliament and in a gender-balanced Cabinet in the world (respectively 61% and 50%)

… A regional platform

  • Strong African hub potential; highly connected African airline
  • 2nd MICE ranking in Africa; +19 ranks in 4 years
  • Growing bilingual, educated workforce (~50k tertiary grad./yr)

… IT ready

  • 1st in the EAC for network readiness
  • 5th in Africa
  • 95% 4G LTE network coverage; 7,000km fibre