Rwanda Development Board today launched the second phase of the ‘Na Yombi’ campaign in Muhanga District with the theme, ‘Say No to Bad Service’ (Amagana Serivisi Mbi in Kinyarwanda).

The objective of the Na Yombi campaign is to increase quality service provision as well as raise awareness on the rights of citizens to quality customer care.

The awareness campaign will be conducted through roadshows as well as media and community outreach in Muhanga, Huye, Rusizi, Rubavu, Musanze, Nyagatare, Kayonza, Ngoma  and Kigali.

Commenting on the campaign the Chief Executive Officer of the Rwanda Development Board, Clare Akamanzi, said: “Improved service delivery continues to be a top priority for the Government of Rwanda and through this campaign we aim to target over one million people. We believe that Na Yombi will encourage a mindset change where service delivery in concerned.”

Na Yombi was launched in March 2012 with the aim of raising general awareness on customer care to enhance competitiveness.